In 2011, he published the book Crea Tu Proyecto Tube (Lid Editorial), which established the foundations of YouTube and online video as a strategic marketing tool for brands.
His writing and work on marketing has appeared in Entrepreneur Magazine, The Food and Drink Innovation Network, Marketing Week, International Digital Content Forum, Quick Service Restaurant Media, Campaign, The Grocer, La Vanguardia, El Economista, Emprendedores, La Información, Telecinco, TVE, and Antena 3.
Cusa holds an International MBA from IE Business School with a Fellow Award in Marketing, a Master’s Degree in Marketing with distinction and first-class honors from the University of California at Berkeley, and an executive diploma in strategic marketing and technology from Stanford University.