Books - Roger Cusa

REINVENTING THE EGG

To Win the Game is to Change It.

Rethink! Revise! Reinvent!

Whether you are a marketing director in a global company or the founder of a small venture, the proven path to drive significant business growth is to create a new competitive space: a new category.

Reinvention is at the heart of this issue. In an era where consumers have access to unlimited choices, creating an average product and selling it in an average way is a recipe for failure. This book is about creating new growth in business through innovation. It is not about incremental ideas or doing something slightly better. This book is about reinventing things, about reinventing the egg.

This is your chance to benefit from marketing expert Roger Cusa’s vast experience in new brands and innovation. Cusa provides practical, easy-to-follow steps and includes over one hundred real-life inspiring stories and fascinating examples of innovative endeavors.

Roger Cusa is a Marketing Director with over twenty years of experience launching and managing global brands, such as Viena, Sportium, Subway, Burger King, Ferrero Group, Mapa Spontex, and Flamagas.

“If you’re feeling stuck, Roger’s book might be just the nudge you need.”

“I thouroughly enjoyed reading the book “Reinventing the Egg” by Roger Cusa. The book is well worth the time and effort to read and the book provides an excellent framework for creating new growth through innovation and reinvention”

Reinventing the Egg: To Win the Game is to Change It” by Roger Cusa is by far my favorite book that tackles both innovation and disruption. This book can be read and enjoyed by just about everyone and they will leave with a new perspective on what it takes to innovate the industry they’re working in. The author has worked with some quality brands and this book is all about reinventing an entire industry, not just making a splash. This book provides real-life advice, actionable tips, and even includes some fascinating examples for the reader to learn from.

Roger Cusa’s motto includes « challenge the status quo », do not innovate from scratch but “reinvent”. Using more than 100 examples, Cusa illustrates how successful companies have created a new solution to a problem by matching new technologies to current and emerging needs and behaviors of consumers. Cusa provides the reader with the step by step guide to become a game-changing re-inventor such as the founders of Pixar, Banana Republic, Walt Disney, Apple, and many more. As Cusa says they all reinvented the Egg! This book is a must read to all the people who dream of becoming entrepreneurs.

CREA TU PROYECTO TUBE

Descubre Tu Proyecto TUBE

¿How a tonguebrush manufacturer about to close could build a business empire in 114 countries?

¿How a small wine shop could boost its sales from 4 to 45 million dollars in a few months?

Behind these stories there is a secret: Using YouTube as a marketing tool. Discover all the opportunities that online video can offer to your brand.

“Online video has become an essential tool to generate business, gain clients and create a personal brand. Roger exquisitly explains in his book the secrets of those who have already taken advantage of all these opportunities.”