Roger Cusa


To Win the Game is to Change It.

Rethink! Revise! Reinvent!

 Whether you are a marketing director in a global company or the founder of a small venture, the proven path to drive significant business growth is to create a new competitive space: a new category.

Reinvention is at the heart of this issue. In an era where consumers have access to unlimited choices, creating an average product and selling it in an average way is a recipe for failure. This book is about creating new growth in business through innovation. It is not about incremental ideas or doing something slightly better. This book is about reinventing things, about reinventing the egg.

 This is your chance to benefit from marketing expert Roger Cusa’s vast experience in new brands and innovation. Cusa provides practical, easy-to-follow steps and includes over one hundred real-life inspiring stories and fascinating examples of innovative endeavors.

 Roger Cusa is a Marketing Director with over twenty years of experience launching and managing global brands, such as Viena, Sportium, Subway, Burger King, Ferrero Group, Mapa Spontex, and Flamagas.


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¿How a tonguebrush manufacturer about to close could build a business empire in 114 countries?

¿How a small wine shop could boost its sales from 4 to 45 million dollars in a few months?

Behind these stories there is a secret: Using YouTube as a marketing tool. Discover all the opportunities that online video can offer to your brand.